The 5 Skills

  • Empathetic Perspective

    People with this skill can detach from their own perspective and see the subtle differences between the many different perspectives surround their thing - internally and externally.

  • Uncovering Demand

    People with this skill can detach from their product or service and look at the demand-side of the equation- seeing struggles, context and outcomes.

  • Causal Structures

    People with this skill have a dominate view of how the world works based in cause and effect.

  • Prototyping to Learn

    People with this skill know that they do not have all answers and run tests to get empirical data to discover and build new theory instead of relying on existing theory and testing hypothesis.

  • Making Trade-Offs

    People with this skill understand that they can not do everything and are skilled at making essential trade-offs to launch a product that is not perfect.